February 13, 2013 by Marc Cunningham
As a follow-up to the last Super Bowl post, I wanted to provide a rundown of the Ads that ran for both Super Bowl XLVII and the 2013 Grammy’s.
The Super Bowl pulled in 108.4 million viewers this year and brands paid top dollar for air time.
A 30 second spot ran for $3.4 million. CBS sold out all the ad spots leading up to the big game.
The Grammy’s followed the tail of the Super Bowl a week later with a smaller audience.
Still 28 million viewers is nothing to scoff at. Brands paid a record high of $800,000 for a 30 second spot.
CBS reported selling out air time weeks in advance.
Even in the age of online media, companies are still paying shelling out huge amounts for traditional media outlets.
Simple math reveals that companies paid about $31 per view for the Super Bowl and $35 per view on the Grammy’s.
Super Bowl ads have always been big news, and Anheuser Busch is always at the top of the list of favorites.
They ran this one for Budweiser this year.
Followed by this one for Bud Light Platinum at the Grammy’s, with the help of Justin Timberlake.
Celebs always draw a large audience, Justin Timberlake also starred in this Target ad during the Grammy’s
Speaking of celeb influence on ads, Ad Age’s latest features a story on the new Hollywood marketers.
And since this blog is about Home Theater and electronics, I’ll end with these ads from Microsoft, Google, and Blackberry.